Why Are Photos Important To Listings

Dated: 04/10/2017

Views: 604

CMM9993-300x203Do you know why photos are important to your real estate listing?  It can be a pain to spend good amounts of time cleaning up counter tops and clutter from around the house to stage for photos. However, if you want to sell your home in a reasonable amount of time, it is wise to include photos in your listing and online advertisements. Here are the reasons why listing photos are so important:

1. The internet dominates the housing market. Rarely is there a buyer who searches for houses only in person without ever looking online. Therefore, it is very important to have pictures that potential buyers can view to give them a visual of the house.

2. Papilios Real Estate Photography did a study on listings that had photos and those that did not. “They found listings that utilized professional photos generated an average 139% increase in clicks compared to similar listings.”

3. It is a forced bandwagon situation. Because most other listings have pictures, it will make your listing look even worse for not having any.

4. Another study done revealed this data:

  • 1 photo = 70 Days on the market

  • 6 photos = 40 Days on the market

  • 16-19 photos = 36 Days on the market

  • 20 photos max = 32 Days on the market

And listings with fewer photos sold for less. The final price as a percentage of the Original Price also showed a direct correlation.

  • 1 Photo = 91.2% of Original Price

  • 6 or more = 95% of Original Price

***For best results, call an agent who will use a professional photographer or who has skills similar to one.  We recommend that you check their current listings to see what kind of photographs your agent presents.***

Some information thanks to:

#2 – http://texasmls.com/2011/08/04/8-reasons-professional-real-estate-photography-is-important-to-realtors/

# 4 – http://www.southernestates.com.au/photography.aspx?mode=enlighten


Robin Willis

Hi. I’m Robin Willis. I started working in real estate in 2005, but had previously worked in the mortgage industry and found that was a great environment to learn about real estate transactions an....

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