Why Are Photos Important To Listings

Dated: 04/10/2017

Views: 663

CMM9993-300x203Do you know why photos are important to your real estate listing?  It can be a pain to spend good amounts of time cleaning up counter tops and clutter from around the house to stage for photos. However, if you want to sell your home in a reasonable amount of time, it is wise to include photos in your listing and online advertisements. Here are the reasons why listing photos are so important:

1. The internet dominates the housing market. Rarely is there a buyer who searches for houses only in person without ever looking online. Therefore, it is very important to have pictures that potential buyers can view to give them a visual of the house.

2. Papilios Real Estate Photography did a study on listings that had photos and those that did not. “They found listings that utilized professional photos generated an average 139% increase in clicks compared to similar listings.”

3. It is a forced bandwagon situation. Because most other listings have pictures, it will make your listing look even worse for not having any.

4. Another study done revealed this data:

  • 1 photo = 70 Days on the market

  • 6 photos = 40 Days on the market

  • 16-19 photos = 36 Days on the market

  • 20 photos max = 32 Days on the market

And listings with fewer photos sold for less. The final price as a percentage of the Original Price also showed a direct correlation.

  • 1 Photo = 91.2% of Original Price

  • 6 or more = 95% of Original Price

***For best results, call an agent who will use a professional photographer or who has skills similar to one.  We recommend that you check their current listings to see what kind of photographs your agent presents.***

Some information thanks to:

#2 – http://texasmls.com/2011/08/04/8-reasons-professional-real-estate-photography-is-important-to-realtors/

# 4 – http://www.southernestates.com.au/photography.aspx?mode=enlighten

Blog author image

Robin Willis

Hi. I’m Robin Willis. I started working in real estate in 2005, but had previously worked in the mortgage industry and found that was a great environment to learn about real estate transactions an....

Latest Blog Posts

For Renters Or Potential Buyers

Are you currently renting?  Thinking about buying.  Watch to find out whether now is a good time or if waiting is more.

Read More

Gorgeous Land Lot In Coyote Creek Gated Community

Nestled in the most serene, private, and upscale section of Coyote Creek, this lot has everything you need to build your dream home. Nearby homes are elegant, custom homes and builder has plans

Read More

Gorgeous Lot Buildable With Stunning Views

Come build your new home on the best lot available in Coyote Creek!  Hand-picked by the current owners to provide the best view and greatest privacy, this lot is simply the best there is.  

Read More

Pricing Strategies

When preparing to sell your home, you will likely encounter many opinions about how you should price your home.  Unless you are speaking to a professional in the real estate industry, these

Read More